Understanding the breakthrough question

17 June, 2024

George Hedon

17 June, 2024

Today, we’re going to talk about the Pause Awards Breakthrough question. This question is a key part of the entry form for all categories.

It focuses on the key moments or events that led to your big success, backed by real results and impact. I’ll explain what the Breakthrough question is all about, why it’s so important, and give you some tips on how to answer it effectively.

What is the Pause Awards Breakthrough?
In the competitive world of business, the term “breakthrough” often conjures images of groundbreaking inventions or once-in-a-lifetime achievements. However, at the Pause Awards, we define a breakthrough differently.

It’s about those clever, often simple ideas that spark significant change and create lasting impact. These moments, when you discover a better, more effective way to operate, are what we celebrate.

We believe that every company has the potential to experience breakthrough moments. Whether it’s a small startup finding a unique way to engage customers or a large corporation implementing a new process that significantly improves efficiency, we want to hear your stories.

Don’t be intimidated by the term “breakthrough”—it’s about the impact of your strategy, not the scale of your innovation.

Why is the Breakthrough Question Important?
At the Pause Awards, we believe that every company experiences numerous breakthrough moments all the time, every year. These moments are crucial for growth, scaling, and staying competitive.

For your entry, focus on your most successful breakthroughs from the past 12 months. This is your chance to showcase how these key moments have driven your business forward.

Whether your breakthrough is a new way to engage customers, a process improvement, or a strategic pivot or completely new business model or product line, we want to hear about it! We know that every business has a story and at Pause Awards we celebrate your breakthrough stories.

How to Answer the Breakthrough Question:

Identify the Key Moment: Think about the specific moment or decision that led to your success. What was the challenge you faced? What action did you take?
Explain the Impact: Describe the results. How did this moment change things for your business? Use data and specific examples to back up your claims.
Tell a Story Through Real Facts: Even if it sounds messy, focus on the strategy as a response to market demands and obstacles. A breakthrough moment is not why you started your company or your highest achievement ever; it’s about a clever idea, no matter the size, that helped your business score and leap forward.
Ensure Relevance: Make sure you’re highlighting fresh breakthroughs from the past 12 months, not from five years ago.

To sum up, the Breakthrough question in the Pause Awards entry form is your opportunity to highlight those pivotal moments that have driven your business forward in the past year.

Remember, it’s not about the scale of the innovation but the impact it has had. By clearly identifying your key moments, explaining their impact, telling your story with real facts, and ensuring relevance, you can craft a compelling entry that stands out.

Thank you for watching! If you have any questions about the Pause Awards or need more tips on preparing your entry, feel free to reach out.

Good luck, and we can’t wait to see your breakthrough stories!

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