Quad Lock’s Breakthrough Moment

12 April, 2024

Ann Nounce

12 April, 2024

Introducing Quad Lock, the winner of the Pause Awards 2023 in the ‘Movement’ and ‘Work sweet work’ category.

Quad Lock’s smartphone mounts are globally recognised as the most trusted smartphone mount. No other product in the category offers the quality, versatility, durability and trust that Quad Lock provides.

At Pause Awards, we unite to spotlight simple and elegant solutions to the challenging business problems, well executed that resulted in a positive market adoption that brought business success. So let’s peek inside their breakthrough.

What was your breakthrough moment?

The breakthrough moment was securing Oscar Piastri as a Quad Lock Ambassador for 2023. Coupled with his signing to McLaren we looked at the Melbourne F1 as an activation point to unveil this partnership.

In the research process, we analysed statistics and data from previous AusGP’s to ensure the location of the Quad Lock Box was going to deliver maximum impact through the course of the event.

From previous years data we determined potential foot traffic and decided on a location that had 8X more foot traffic than other proposed locations. The final location allowed us to reach 100,000+ consumers per day, who were ready to soak up the F1 action. They were engaged, and looking for that additional experience that only Quad Lock could provide.

Quad Lock delivered that via the only event to give fans access to Oscar Piastri. With Molly Taylor – Australian Rally Car Champion – hosting a Q & A, the fans could ask questions and engage in conversation with one of the sports rising stars.