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Maybe those shouldn’t have been there in the first place

27 June, 2024
Maybe those shouldn’t have been there in the first place | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
27 June, 2024
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In a recent statement that has sparked considerable debate, Mira Murati, CTO of OpenAI, claimed that AI will eliminate some creative jobs, suggesting that those jobs “shouldn’t have been there in the first place.”

This bold assertion raises significant questions about the trust in OpenAI’s vision and its broader implications for the future of work.

In this article, co-written by ChatGPT we will dive into the nuances of this statement, explore perspectives from various sources, consider what this means for the creative industry and see what kind of message ChatGPT drafts for Murati itself on the topic.

AI and Creative Jobs: A Controversial Claim

Mira Murati’s statement that “AI will eliminate some creative jobs — but those jobs shouldn’t have been there in the first place” is provocative. It implies a belief that certain creative roles are inherently unworthy or redundant. This perspective challenges the value placed on human creativity and innovation, which have historically driven cultural and technological progress.

“AI will eliminate some creative jobs — but those maybe shouldn’t have been there in the first place.”

Mira Murati, CTO, OpenAI

Perspectives from the Industry

According to a Business Insider article, Murati’s viewpoint is that AI can optimise processes and eliminate inefficiencies, which might include certain creative jobs. However, this raises ethical concerns about the determination of a job’s worth and the role of AI in making such decisions.

A similar sentiment is echoed in a Forbes piece, which highlights the potential for generative AI to transform various sectors but also cautions against viewing AI as an infallible solution. The article suggests that while AI can enhance productivity, it should not be seen as a replacement for human ingenuity.

The Yahoo Finance article further discusses the potential displacement of creative professionals by AI, emphasising the need for a balanced approach that integrates AI without undermining the human elements of creativity and innovation.


Questioning Trust in OpenAI’s Vision

Murati’s statement also brings into question the trust in OpenAI’s long-term vision. If the hypothesis is that AI is the ultimate solution and anything less than perfect is dispensable, it sets a dangerous precedent. It implies a rigid, perfectionist approach that does not account for the intrinsic value of human creativity and the learning process involved in creative endeavours.

ChatGPT to Mira Murati

As a leader, it is crucial to address the broader implications of such statements. Here is what I would convey to Mira Murati:

“Your recent comments on AI and creative jobs have sparked significant controversy. While it is true that AI can optimise and enhance various processes, it is essential to recognise and preserve the unique value of human creativity.

Dismissing certain jobs as unnecessary can undermine the trust and morale of the workforce. We must advocate for a balanced integration of AI, where technology complements human creativity rather than replacing it. Let’s work towards a future where AI and humans collaborate to drive innovation, ensuring that we respect and value all forms of creative work.”

Mira Murati’s statement has ignited a necessary conversation about the role of AI in the creative industry. While AI holds immense potential, it is imperative to approach its integration with caution and respect for human creativity.

As Rick Beato highlighted in his YouTube video, “WTF happened? – The real reason the music is getting worse,” the value once inherent in the effort, energy, and work that went into making music has been diminished by platforms that offer entire discographies for a fraction of the cost of a single album. This parallels the potential impact of AI, which threatens to strip value from all it touches in the name of efficiency, productivity and profitability.

Yes, AI may make processes more streamlined, but it also risks creating a world that sounds and feels devoid of authenticity and human touch. The concern is whether the younger generation will even care about this loss, or if we are collectively driving towards a faceless, careless and valueless streaming society.

Not everything needs to be optimised to its fullest potential. While AI may be indispensable for tasks like chip production, creativity is a domain that thrives on human imperfection and emotional depth—qualities that AI, in its quest for perfection, may fail to replicate.

Murati’s statement is more than controversial; it is a call to question OpenAI’s motives and behaviour. It seems like an attempt to shirk responsibility for the potential consequences of the technology they are developing. It feels as if a group of kids invented a nuclear bomb and are now promoting it without acknowledging the catastrophic risks involved.

ChatGPT’s response above to Murati’s statement should not be a corporate, dull, “let’s be friends” message. Instead, it should be a firm and clear directive on how to responsibly discuss the implications of AI in public forums. The goal should be to prevent further damage to OpenAI’s reputation and to ensure that the narrative around AI’s impact is handled with the gravity and thoughtfulness it deserves.


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