Jasmine Batra’s Breakthrough Moment
Introducing Jasmine Batra, the winner of the Pause Awards 2023 in the ‘Future Builder’ category under Operators Category Track.
An entrepreneur and digital strategist with a history of driving change, Jasmine Batra founded the award-winning digital growth agency Arrow Digital in 2007. Jasmine leads multiple initiatives to educate and empower business founders, including the recently-launched The Big LEAP incubator program for Australian tech startups ready to expand globally.
At Pause Awards, we unite to spotlight simple and elegant solutions to the challenging business problems, well executed that resulted in a positive market adoption that brought business success. So let’s peek inside their breakthrough.
What was your breakthrough moment?
The signing of The Australia-India Economic Cooperation and Trade Agreement in April 2022 underscored my vision by demonstrating both nations’ commitment to bilateral trade. It also gave access to new data points, e.g. India had the highest mobile data consumption in the world and the median age is 28.2 years.
In March 2023, I took my first cohort of three successful founders to India for three weeks as part of the program’s ‘Immersion’ phase. In that time, we visited four fintech/IT/business capitals: Hyderabad, Bangalore, Mumbai, and New Delhi. The founders in this cohort began sharing how their media-influenced preconceptions were being upended by the reality of life in India, and this real-time feedback confirmed for me that immersion is an essential part of the process.