Arrow

iPhone 15 event: everything about Apple’s new product line

14 September, 2023
iPhone 15 event: everything about Apple’s new product line | News | Pause Awards
George Hedon, founder and CEO, Pause Fest & Awards
George Hedon
14 September, 2023
Share

Apple’s major event brought forth the iPhone 15 series, USB-C charging, Neural Engine and a carbon-neutral Apple Watch. Read a combined recap from TheVerge, Mashable and legend himself Marques Brownlee.

Apple dropped its highly anticipated iPhone 15 range and Watch 9 — surprise! Yeah nah, there were plenty of new features and hidden tech with significant shift in charging technology and a carbon-neutral Apple Watch, Apple’s announcements did not disappoint. We’ve collected all key media coverage from the event you need to know in one place. Let’s get into it.

iPhone 15 and 15 Plus

Apple kicked off the event by introducing the latest iteration of its Watch, but we’re hitting off with a flagship product, the iPhone 15. This new entry in the iPhone lineup boasts significant improvements in performance and camera capabilities. Equipped with USB-C charging, a feature long-awaited by users, and the innovative Dynamic Island, which replaces the notorious notch, the iPhone 15 is set to turn heads. In Australia, the iPhone 15 starts at $1,499 AUD, while the larger iPhone 15 Plus begins at $1,649 AUD.

iPhone 15

iPhone 15 Pro and Pro Max

For those seeking the utmost in smartphone technology, Apple unveiled the iPhone 15 Pro and Pro Max. These premium models come encased in titanium, making them not only more durable but also lighter. A unique addition is the customisable Action Button, which takes over the role of the mute switch. The iPhone 15 Pro is priced at $1,899 AUD, while the Pro Max variant starts at $2,199 AUD.

iPhone 15 PRO

Apple Watch Series 9

Apple Watch enthusiasts had reason to celebrate as the company introduced the Apple Watch Series 9. This new iteration boasts enhanced power, a commitment to carbon neutrality, a fresh array of colors, and an intriguing touch-free feature called double tap. The Series 9 is available for pre-order at $649 AUD.

Apple Watch 9

Apple Watch Ultra 2

In addition to the Series 9, Apple unveiled the Apple Watch Ultra 2. This sportier version of the Watch comes with an upgraded processor, extended battery life, and improved health tracking capabilities. The Ultra 2 can be pre-ordered for $1,399 AUD.

Apple Watch Ultra 2

Other notable features:

  • Dynamic Island for All iPhones: Goodbye to the Notch!
  • USB-C Charging: Embracing Universal Compatibility
  • The Action Button: Customization at Your Fingertips
  • iOS 17 Release Date: Mark Your Calendars
  • So Long, Leather: Apple’s Environmental Commitment
  • Spatial Video: Immersive Content Creation

But wait, there’s one more thing! – the Neural Engine. We firmly believe that Apple’s implementation of AI as a powerful tool in its products is truly remarkable.

Let’s cut to the chase… There has been a lot of buzz on the Internet regarding Tim Cook’s acting abilities. You may have witnessed that intense stare directed at Mother Nature, portrayed by Octavia Spencer, in a sketch that has garnered mixed reactions. While some may cringe and label it a flop, we have witnessed far worse corporate presentations and annual reports. This particular sketch may not be an Oscar winner, but it did manage to bring a smile to our faces. Don’t just take our word for it, see it for yourself.

Design News Tech Launch Product Technology
Get your ticket to electric Pause Awards Night 2024 & Afterparty
Get tickets
Pause Awards 2023
Ticker news is coming to Pause Awards Night 2024
Learn more
Ticker News
Pause Awards Night: the community of champs
Watch now
Pause Awards Night

Related posts

view more

Pause index

The People Spot

You've Got Ethics
Slyp | Pause Awards Winner

Slyp

I Wish I'd Done That

Hub Australia

Hottest Hub
Nick Hudson | Pause Awards Winner

Nick Hudson

Super Connector
Labflow

Labflow

I Wish I'd Done That
Chelsea Newell | Pause Awards Winner

Chelsea Newell

Do You Know Who I Am
Grand Prix
Bare Cremation— Pause Awards 2022

Bare Cremation

Defiant Ones, On The Rise
Carers Couch | Pause Awards Winner

Carers Couch

B-Good
Hipages Group | Pause Awards Winner

Hipages Group

Work Sweet Work
The Peers Project | Pause Awards Winner

Michelle Akhidenor

Prodigy

LunchFox

I Wish I'd Done That

inke Packaging

Design First
View all

See who won in 2023

Read more
Drag

Category tracks

The Culture track seeks entries that exemplify the development of an inclusive and collaborative workplace culture, crucial for organisational success and growth. Submissions should illustrate transformative strategies implemented across core business functions, reflecting expertise, leadership, and a clear vision. These strategies should demonstrate a positive impact on the business, its employees, stakeholders, and customers, showcasing how a nurturing culture contributes to overall growth and innovation.

The Excellence track celebrates businesses that have demonstrated remarkable success and impact within their industry, regardless of their size. Entries for this category should illustrate how the business's strategic execution, guided by visionary leadership and exceptional expertise, has significantly influenced the industry. The focus will be on the tangible outcomes of these strategies, highlighting the company's ability to innovate, lead, and leave a lasting impression in its field.

The Good track is focused on recognising companies dedicated to their mission of creating a positive societal impact. Entries should highlight innovative solutions aimed at addressing global challenges such as environmental sustainability, social equity, and community well-being. Successful submissions will demonstrate how their initiatives contribute to significant changes, tackling issues like gender inequality, social imbalance, and injustice, thereby setting a precedent for responsible and impactful business practices.

Awarded to a single entry in a category, Grand Prix is the top accolade in that category. To win the Grand Prix, the entire Judging Board must unanimously agree that the entry deserves the accolade of being the best in that category.

The Growth track is about showcasing how businesses have enhanced productivity and execution to make a significant impact in their market. Entries should highlight innovative strategies that have optimised the customer journey, leading to increased engagement and commercial success. This track is for those who have effectively used their understanding of the market and customer needs to scale their business and achieve notable growth.

The Operators track seeks entries that showcase leadership in fostering innovation within their ecosystems. Ideal submissions will highlight how your initiatives have catalysed the creation of new products or services, bolstered by a culture that uplifts internal teams and the wider community. This track celebrates those who drive progress by empowering voices and forging transformative connections in their industry.

Categories

  • Always Evolving New

    Acknowledges a culture of continuous learning and improvement within a company, encourages employee development, and always looks for ways to optimise and innovate operations.

  • Big & Mighty Culture New

    Recognises companies (51-1000 employees) for their exceptional efforts in cultivating a culture that champions innovation.

  • Diverse Co.

    Celebrates workplaces dedicated to fostering innovation through a vibrant tapestry of diverse talents and perspectives.

  • Small & Mighty Culture New

    Applauds small teams of fewer than 50 employees for their remarkable ability to foster innovation and set new benchmarks in their domain.

  • Work Sweet Work

    Acknowledges companies that have achieved extraordinary employee engagement, satisfaction, and retention, creating an exemplary workplace culture.

  • Company of the Year

    Honours an outstanding company that not only showcases exemplary leadership and resilience but also demonstrates a clear, quantifiable impact over the past year.

  • Customer Obsessed New

    Applauds prioritisation, understanding and meeting the needs and expectations of their customers, including feedback, personalised services and ensuring high satisfaction.

  • Defiant Ones

    Recognises firms that lead technological innovation, setting new standards and defining the future of their industries.

  • Hammer

    Celebrates companies that have not only defined success on their own terms but have also concretely demonstrated their triumphs over the past year.

  • I Wish I'd Done That

    Applauds ingenious, simple solutions in niche markets that spark a universal sentiment of admiration.

  • On the Rise

    Celebrates early-stage startups, under 4 years, that have shown remarkable progress and success in their initial years.

  • Prodigy

    Recognises young visionaries under 30 with outstanding talents and achievements, setting them apart in their fields.

  • Singularity

    Highlights AI-driven companies that are pioneering new services or integrating AI to create innovative products.

  • Women in Business

    Celebrates female entrepreneurs and leaders who are forging paths for future generations by creating more equitable opportunities.

  • B-Good

    Recognises businesses that redefine commercial success by positively transforming our economic system for the benefit of all stakeholders.

  • Circular Pioneer

    Celebrates companies at the forefront of circular economy practices, making substantial and sustainable differences.

  • Ethical Leadership New

    Commends companies exemplifying leadership in environmental and social governance, setting standards in corporate responsibility and ethical practices.

  • Going Green

    Acknowledges companies leading large-scale sustainable initiatives, addressing critical areas like clean energy and environmental justice.

  • Collab New

    Honours strategic partnerships and alliances with other businesses to leverage complementary strengths, access new markets, and share resources for synergistic growth and innovation.

  • Design First

    Celebrates companies where design is the heartbeat of innovation, engaging the whole team in crafting groundbreaking products.

  • Going Global New

    Applauds companies that have expanded their reach globally, showcasing exceptional growth and international success.

  • Great Pivot

    Acknowledges companies that adeptly navigate change, leveraging insights to pivot towards delivering outstanding products.

  • Movement

    Recognises unforgettable event experiences that resonate emotionally, drive social change, or achieve viral status.

  • New Model

    Honours businesses revolutionising markets with elegant and disruptive business models.

  • Next Level New

    Applauds companies which had successful strategic acquisition and integration of another entity, staff or an asset that allowed them to further grow and scale their services.

  • Wildfire

    Celebrates companies that have rapidly and significantly impacted their marketplace, online and offline, setting new standards for success.

  • Angel

    Honours visionary angel investors who've significantly contributed to early-stage startups, guiding them toward success.

  • C-Suite

    Recognises exceptional leadership qualities in high-ranking executives, showcasing their management and interpersonal excellence.

  • Creative Maverick New

    Honours unconventional thinkers with exceptional abilities to execute typically unimaginable initiatives, expertly coordinate teams, secure funding or successfully launch multiple ventures.

  • Ecosystem Star

    Celebrates individuals who energise and nurture their communities, fostering engagement and advocacy.

  • Future Builder

    Recognises the determination and resilience of founders who've embarked on the challenging journey of starting their own ventures.

  • Quiet Achiever New

    Applauds the unsung heroes whose behind-the-scenes efforts have led to flawless project executions and exceeded expectations.

  • Splash Down Under New

    Acknowledges international companies making a noteworthy entrance into the Australian market, enriching the local business ecosystem.

  • TopCoder

    Recognises developers for their outstanding technical skills, clean code, and collaborative spirit.

  • Venture Cap

    Salutes venture capital firms with a track record of backing transformative businesses, contributing significantly to Australia's economic growth.

  • Visionary New

    Recognises effective leadership by setting a clear vision, motivating the team, and making strategic decisions that guide their business towards its goals.

Pause Awards Night & Afterparty is in:
00d : 00h : 00m : 00s
Get tickets