Understanding the breakthrough question
![Understanding the breakthrough question | News | Pause Awards](https://pauseawards.com/wp-content/uploads/2024/06/PA24-Awards-Info-Thumbnails-5-150x150.jpg)
Today, we’re going to talk about the Pause Awards Breakthrough question. This question is a key part of the entry form for all categories.
It focuses on the key moments or events that led to your big success, backed by real results and impact. I’ll explain what the Breakthrough question is all about, why it’s so important, and give you some tips on how to answer it effectively.
What is the Pause Awards Breakthrough?
In the competitive world of business, the term “breakthrough” often conjures images of groundbreaking inventions or once-in-a-lifetime achievements. However, at the Pause Awards, we define a breakthrough differently.
It’s about those clever, often simple ideas that spark significant change and create lasting impact. These moments, when you discover a better, more effective way to operate, are what we celebrate.
We believe that every company has the potential to experience breakthrough moments. Whether it’s a small startup finding a unique way to engage customers or a large corporation implementing a new process that significantly improves efficiency, we want to hear your stories.
Don’t be intimidated by the term “breakthrough”—it’s about the impact of your strategy, not the scale of your innovation.
Why is the Breakthrough Question Important?
At the Pause Awards, we believe that every company experiences numerous breakthrough moments all the time, every year. These moments are crucial for growth, scaling, and staying competitive.
For your entry, focus on your most successful breakthroughs from the past 12 months. This is your chance to showcase how these key moments have driven your business forward.
Whether your breakthrough is a new way to engage customers, a process improvement, or a strategic pivot or completely new business model or product line, we want to hear about it! We know that every business has a story and at Pause Awards we celebrate your breakthrough stories.
How to Answer the Breakthrough Question:
Identify the Key Moment: Think about the specific moment or decision that led to your success. What was the challenge you faced? What action did you take?
Explain the Impact: Describe the results. How did this moment change things for your business? Use data and specific examples to back up your claims.
Tell a Story Through Real Facts: Even if it sounds messy, focus on the strategy as a response to market demands and obstacles. A breakthrough moment is not why you started your company or your highest achievement ever; it’s about a clever idea, no matter the size, that helped your business score and leap forward.
Ensure Relevance: Make sure you’re highlighting fresh breakthroughs from the past 12 months, not from five years ago.
To sum up, the Breakthrough question in the Pause Awards entry form is your opportunity to highlight those pivotal moments that have driven your business forward in the past year.
Remember, it’s not about the scale of the innovation but the impact it has had. By clearly identifying your key moments, explaining their impact, telling your story with real facts, and ensuring relevance, you can craft a compelling entry that stands out.
Thank you for watching! If you have any questions about the Pause Awards or need more tips on preparing your entry, feel free to reach out.
Good luck, and we can’t wait to see your breakthrough stories!
![Pause Awards 2024](https://pauseawards.com/wp-content/uploads/2024/12/PA24-Awards-Articles-AwNig3-150x150.jpg)
![Prof Graeme Clarke](https://pauseawards.com/wp-content/uploads/2024/12/GraemeC-3-150x150.jpg)
![Pause Awards 2024](https://pauseawards.com/wp-content/uploads/2024/12/PA24-Awards-Articles-AwNig4-150x150.jpg)
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![Pause Awards Judges 2](https://pauseawards.com/wp-content/uploads/2023/06/PFA23-Judges-Announcement-J2-150x150.jpg)
The new faces of Pause Awards in startup, product and experience
15 June, 2023
![Pause Awards - Announcements 2](https://pauseawards.com/wp-content/uploads/2023/05/PFA23-Announcement-Cover-20232-150x150.jpg)
A tour of 11 new categories
12 June, 2023
![How does it work, Pause Awards](https://pauseawards.com/wp-content/uploads/2023/06/PA23-Article-Images-1080p10-150x150.jpg)
Inside out of Pause Awards
5 June, 2023
![Pause Awards - Announcements 1](https://pauseawards.com/wp-content/uploads/2023/05/PFA23-Announcement-Cover-2023-150x150.jpg)
Aim for the Diamond: Understanding the Different Categories
1 June, 2023
![Pause Awards Judges](https://pauseawards.com/wp-content/uploads/2023/05/PFA23-Judges-Announcement-5-150x150.jpg)
The new faces of Pause Awards in strategy, growth and innovation
30 May, 2023
![Pause Awards - The Australian benchmark for business excellence](https://pauseawards.com/wp-content/uploads/2023/05/PA23-HD-size-images2-150x150.jpg)
Where business recognition gets a paradigm shift
24 May, 2023
![Jodette Cleary Chief People & Culture Officer, hipages Group](https://pauseawards.com/wp-content/uploads/2023/05/JodetteC-1-150x150.jpg)
Industry leaders predict a transformative year ahead
17 May, 2023
![Pause Awards grows to $412 Billion ecosystem of participants](https://pauseawards.com/wp-content/uploads/2023/05/PA23-HD-size-images-Growth-150x150.jpg)
Pause Awards grows to $412 Billion ecosystem
17 May, 2023
![Investable Score](https://pauseawards.com/wp-content/uploads/2023/05/Investable-Score-150x150.jpg)
Shaking it up with new Investable Score™
17 May, 2023
![Personality test](https://pauseawards.com/wp-content/uploads/2023/05/Personality-2-150x150.jpg)
Tap into your inner powerhouse
5 May, 2023
![Mercedes F1 Petronas](https://pauseawards.com/wp-content/uploads/2023/04/Merc-Petronas-150x150.jpg)
Life in the fast (tech) lane
24 April, 2023
![evee — Pause Awards 2022](https://pauseawards.com/wp-content/uploads/2022/12/evee-4_8esxltdtt-150x150.jpeg)
evee rides the electric wave
18 April, 2023
![Circle In — Pause Awards 2022](https://pauseawards.com/wp-content/uploads/2022/12/CircleIn-129_sgjjxcou4-150x150.jpeg)
Big win for the female-led business Circle In, lands $2 Million
14 April, 2023
![Aesop](https://pauseawards.com/wp-content/uploads/2023/04/Aesop-2-150x150.jpg)
Designing global empires:
How local brands can conquer the world
10 April, 2023
![Nic Blair, Midnight Health](https://pauseawards.com/wp-content/uploads/2023/04/MidnightHealth-1-150x150.jpg)
A passionate pursuit for Healthcare reinvention
4 April, 2023
![SXSW Sydney](https://pauseawards.com/wp-content/uploads/2023/03/SX013-Asset12-2115x940-Banner5-150x150.jpg)
The game-changing sessions at SXSW Sydney
30 March, 2023
![Ai Platforms](https://pauseawards.com/wp-content/uploads/2023/03/deepmind-LIlsk-UFVxk-unsplash-150x150.jpg)
Top AI tools you need to try now
29 March, 2023
![Louise Fisher, LunchFox](https://pauseawards.com/wp-content/uploads/2023/03/Louise-Fisher-150x150.png)
A journey to revolutionising healthy school lunches
28 March, 2023
![SVB](https://pauseawards.com/wp-content/uploads/2023/03/SVB-150x150.png)
Panic! at the SVB & metrics that matter
16 March, 2023
![Call for Entries '23, Pause Awards](https://pauseawards.com/wp-content/uploads/2023/03/PFA23-Launch-Date-Creative-v212-150x150.jpg)
Call for Entries
opens on 17 May ‘23
1 March, 2023
![Australian startup funding](https://pauseawards.com/wp-content/uploads/2023/03/jason-goodman-LR5CYw3AQNo-unsplash-150x150.jpg)
Startup funding in decline, but early-stage hits peak in Aus
10 February, 2023
![Music for wellness](https://pauseawards.com/wp-content/uploads/2023/01/PA22-Playlist-Article-Cover-3-150x150.jpg)
Music for wellbeing:
The healing power of sound
20 January, 2023
![ChatGPT](https://pauseawards.com/wp-content/uploads/2023/01/ChatGPT3-150x150.jpg)
Deep dive with ChatGPT about Aussie tech ecosystem
17 January, 2023
![wrapped 2022](https://pauseawards.com/wp-content/uploads/2022/12/22-wrapped-150x150.jpg)
How it started; How it’s going 2022
17 December, 2022
![Breakfast with Champions AWS Startups](https://pauseawards.com/wp-content/uploads/2022/12/2212-pausefest-awards-jess-middleton-mod-creative-56-150x150.jpg)
Learning from mistakes and how to tackle the upcoming headwind
14 December, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Claiming your PauseNFT trophy
13 December, 2022
![Pause Awards Winner 2023](https://pauseawards.com/wp-content/uploads/2022/12/PA22-GroupShot-jess-middleton-2-150x150.jpg)
Women and purpose led businesses take the most wins at Pause Awards ‘22
6 December, 2022
![Professor Fiona Wood](https://pauseawards.com/wp-content/uploads/2022/11/Fiona-Wood-HOF22-150x150.jpg)
Professor Fiona Wood – The pioneer of ‘Spray-on-Skin’ technique, ReCell.
6 December, 2022
![Sunrise Conference](https://pauseawards.com/wp-content/uploads/2022/11/Sunrise-Conf-150x150.jpg)
Rise and Demise
28 November, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Let’s have breakfast with champions?
15 November, 2022
![Pause Awards 22 Finalists, Great Wrap](https://pauseawards.com/wp-content/uploads/2022/11/PA22-Finalists-1-150x150.jpg)
82 Bold Finalists Announced for the Pause Awards ‘22
10 November, 2022
![Judge Sessions with Lumigo, Tribal DDB and Clipboard Hospitality](https://pauseawards.com/wp-content/uploads/2022/09/PA22-Judge-Sessions-2343-150x150.jpg)
Judge Sessions with Lumigo, Tribal DDB and Clipboard Hospitality
24 October, 2022
![Judge Sessions with LongView, Fullstack and Art Processors](https://pauseawards.com/wp-content/uploads/2022/09/PA22-Judge-Sessions-234-150x150.jpg)
Judge Sessions with LongView, Fullstack and Art Processors
20 October, 2022
![Pause Awards Trophy Design 2022](https://pauseawards.com/wp-content/uploads/2022/10/PA22-Trophy-Black-3D-PromoB-150x150.jpg)
The first look at the new wearable trophy design
13 October, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
The Public Voting is open, go get them!
10 October, 2022
![Canva, Ignition Lane Wrap](https://pauseawards.com/wp-content/uploads/2022/10/Ignition-Oct-150x150.jpg)
Cash to splash & other VC news
2 October, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
The Final Deadline Extended to midnight 14 October
30 September, 2022
![Judge Sessions with Wavia, SEIKK and MedTech Actuator](https://pauseawards.com/wp-content/uploads/2022/09/PA22-Judge-Sessions-2342-150x150.jpg)
Judge Sessions with Wavia, SEIKK and MedTech Actuator
26 September, 2022
![Pause Awards packaging and trophies](https://pauseawards.com/wp-content/uploads/2022/06/Mailer-box-hero-shot-1525-150x150.jpg)
Pause Awards Wins Australia’s International Good Design Awards for Design Excellence
19 September, 2022
![Judges, Synergy Group, AOK Creative and i4 Connect](https://pauseawards.com/wp-content/uploads/2022/09/PA22-Judge-Sessions-1-150x150.jpg)
Judge Sessions with Synergy Group, AOK Creative and i4 Connect
16 September, 2022
![Matt Vitale, Co-Founder Birchal](https://pauseawards.com/wp-content/uploads/2022/09/Matt-Birchal2-150x150.jpg)
A word with Birchal’s Co-Founder – Matt Vitale
6 September, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
What can Pause Awards bring to your company
30 August, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Google, Synergy Group, Spaces Interactive, Safari and By Jacs judges for Culture categories
24 August, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Loyal VC, Media.Monks, AOK Creative, Storyfolk and Irene Lemon judges for Good categories
15 August, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Fullstack, Lumigo, Netambition, MedTech Actuator and Unhedged judges for Operators categories
10 August, 2022
![Peter Brennan, Heaps Norman and Analogue Digital](https://pauseawards.com/wp-content/uploads/2022/06/PeteB-1-150x150.jpg)
A word with Heaps Normal’s Head of Brand – Peter Brennan
9 August, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Tribal DDB, We Are Unity, Bullfrog, BeautifulAgile and The Audacious Agency judges for your Excellence
2 August, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Simply Wall Street, IBM, Forestlyn, CFOWorx and Accenture Song are this year Growth Judges
1 August, 2022
![Starward whiskey, award winner San Francisco](https://pauseawards.com/wp-content/uploads/2022/07/ILW-Starward-150x150.jpg)
Venture snapshot: down but not out
26 July, 2022
![Birchal founders, party, equity crowd sourcing](https://pauseawards.com/wp-content/uploads/2022/07/Birchal-2-150x150.jpg)
Best equity crowdfunding year in Australia – $86m!
22 July, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
How to navigate the awards Entry Portal?
14 July, 2022
![Canva, Sydney, Ecosystem, growth, startup, founders](https://pauseawards.com/wp-content/uploads/2022/07/Ecosystem22-1-150x150.jpg)
Startup Genome ecosystem report 2022 review
10 July, 2022
![newsroom, news, ecosystem, founder stories, insights, advice, product, growth, learnings](https://pauseawards.com/wp-content/uploads/2022/07/Newsroom-1-150x150.jpg)
We’re giving a voice to our community with a stylish newsroom design
10 July, 2022
![Prof. Martin Green, father of solar cell, innovator](https://pauseawards.com/wp-content/uploads/2022/05/profgreen.joeg_-150x150.jpeg)
Professor Martin Green
– The father of solar cells
10 July, 2022
![Dr John O'Sullivan, inventor of WiFi, CSIRO, Pause Awards Hall of Fame 2020 winner](https://pauseawards.com/wp-content/uploads/2022/05/John-OSullivan-1-150x150.jpg)
Dr John O’Sullivan
– The inventor of modern WiFi
10 July, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
14 New award categories under five tracks to highlight the ecosystem success
5 July, 2022
![GO1, unicorn, education](https://pauseawards.com/wp-content/uploads/2022/06/ILW-GO1jpg-150x150.jpg)
M&A on the rise & the EV SPAC demise
29 June, 2022
![George Hedon, Founder & CEO, Pause Awards](https://pauseawards.com/wp-content/uploads/2022/06/220614-george-hedon-jess-middleton-photographer-001-150x150.jpg)
Our new vision:
The home for champions
27 June, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
Awards LIVE Briefing and Entry Kit
22 June, 2022
![Pause Awards, the Porsche of awards for innovation](https://pauseawards.com/wp-content/uploads/2022/06/PA22-Porsche-Article-150x150.jpg)
The Porsche of awards programmes with community at its heart
21 June, 2022
![Haley Worley, Founder of The Sheet Society, winner Pause Awards 2021](https://pauseawards.com/wp-content/uploads/2022/06/the-sheet-society-3-150x150.jpg)
The Sheet Society
– Success Stories
17 June, 2022
![Pause Awards 2022, announcements and important news](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image2-150x150.jpg)
We’re looking for our final few judges – could you be one?
8 June, 2022
![Josh Howard | Pause Awards Judge](https://pauseawards.com/wp-content/uploads/2022/06/Josh-Single-Use-Aint-Sexy1772smokegrey-150x150.jpeg)
Single Use Ain’t Sexy
– Success Stories
1 June, 2022
![](https://pauseawards.com/wp-content/uploads/2022/05/afterpay-logo-holding-phone-scaled-1-150x150.jpg)
Afterpay
– Success Stories
24 May, 2022
![Pause Awards 2021 event walking dance](https://pauseawards.com/wp-content/uploads/2022/05/Pause-Awards-2021__124-150x150.jpg)
This is how we celebrate innovation champions
15 December, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/Pause-Awards-2021__138-150x150.jpg)
The most ambitious and forward-thinking companies in Australia revealed
24 November, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/LAVO-images.557-150x150.jpg)
Pause Awards 2021 Finalists Skyrocket
17 November, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
Final Deadline is Looming
1 September, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website-11-150x150.jpg)
Get to know:
Carolyn Breeze – Judge
24 August, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website-6-150x150.jpg)
Get to know:
Will Hayward – Judge
17 August, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website-9-150x150.jpg)
Get to know:
Shamila Gopalan – Judge
10 August, 2021
![Tom Leyden | Pause Awards Judge](https://pauseawards.com/wp-content/uploads/2022/06/TomL-1-150x150.jpeg)
Get to know:
Tom Leyden – Judge
3 August, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website-7-150x150.jpg)
Get to know:
Jules Brooke – Judge
26 July, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website-8-150x150.jpg)
Get to know:
Jamie Finnegan – Judge
18 July, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
Early Entries end This Week
12 July, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
Need Help Entering Pause Awards?
6 July, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
2021 Award Category Guide
1 July, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
How to Enter The Pause Awards in 7 min?
25 June, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PA22-NEW-Judges-Interview-Cover-Website--150x150.jpg)
Get to know:
Melanie Rayment – Judge
24 June, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/PFA20-Dom-Pym-Up-Headshot-High-Res-150x150.png)
Past winners:
where are they now?
24 June, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
Pause Awards 2021 opens for entries
9 June, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
New categories revealed for Pause Awards 2021
5 June, 2021
![Pause Awards 2021 cover](https://pauseawards.com/wp-content/uploads/2021/07/PFA22-Article-Cover-2021-New-Image-150x150.jpg)
Meet the Judging Board 2021
13 May, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/slush2019-1-150x150.jpg)
The Reign in the North
1 February, 2021
![](https://pauseawards.com/wp-content/uploads/2022/05/Vincent-1-150x150.jpg)
What went into creating Vincent, a hyper-real digital human
21 January, 2020
![](https://pauseawards.com/wp-content/uploads/2022/05/patagonia-1-150x150.jpg)
Dane O’Shanassy on Patagonia’s moral compass and commercial success
6 November, 2019
Pause index
![](https://pauseawards.com/wp-content/uploads/2022/12/MishManners_Remote_f3ys9f0wo-150x150.jpeg)
Michelle Duke
Angel, Super Connector
![](https://pauseawards.com/wp-content/uploads/2022/12/KateP-0-150x150.jpg)
Kate Pollard
Women In Business
![Christina Hobbs — Pause Awards](https://pauseawards.com/wp-content/uploads/2022/12/Christina_m9nfxsai0-150x150.jpeg)
Christina Hobbs
Women In Business
![](https://pauseawards.com/wp-content/uploads/2022/12/PeopleSpot-0-150x150.jpg)
The People Spot
You've Got Ethics
![melodie](https://pauseawards.com/wp-content/uploads/2024/12/Melodie-01-150x150.jpg)
Melodie
Circular Pioneer
![LAVO | Pause Awards Winner](https://pauseawards.com/wp-content/uploads/2022/06/HYDROGEN-STORAGE-UNIT_-FRONT-copy-150x150.jpeg)
LAVO
Going Green
![](https://pauseawards.com/wp-content/uploads/2022/12/PwC-0-150x150.jpg)
PwC Australia
Work Sweet Work
![AECO Energy](https://pauseawards.com/wp-content/uploads/2024/12/AECOe-01-150x150.jpg)
AECO Energy
Going Green
![Heatseeker](https://pauseawards.com/wp-content/uploads/2024/12/HeatS-01-150x150.jpg)
Heatseeker
Company Of The Year, On The Rise, Pioneer
![Circle In — Pause Awards 2022](https://pauseawards.com/wp-content/uploads/2022/12/Circle_In_Avatar_Image-1_1_f369kujra-150x150.jpg)
Circle In
Circular Pioneer
![](https://pauseawards.com/wp-content/uploads/2022/12/sToy2oXVBXtUIDwG4rubC5fmYQeum606su-2zMG-orE-150x150.jpeg)
Angela Harbinson
Women In Business
![Pentanet](https://pauseawards.com/wp-content/uploads/2022/12/Pentanet-0-1-150x150.jpg)